APG Salary Survey
In 2019, we launched our inaugural Salary Survey. Since then, this bi-annual survey has become a vital resource for strategists, recruiters, agencies, and clients given the data it provides on tenure, job satisfaction, departmental size, salary & benefits, etc.
The findings received national coverage in Strategy Magazine:
"There is a substantial pay gap among planners in the Canadian marketing and advertising industry, one that widens further based on gender and race."
2023/24 Salary Survey
Key findings:
- Since 2019, Director level strategy salaries have increased by 25%.
- At the highest levels, female strategists are now out-earning male strategists.
- 61% of strategists in Canada are more worried about the industry than they have ever been before.
- 58% of strategists aged 18-35 years are concerned by the potential aging out of their career.
This year, we have released two versions of the report: A member and non-member edition.
As 31% 2023 APG revenue went towards funding the Salary Survey and since 24% of that revenue came directly from membership dues, we would like to acknowledge the role our members play in making this report possible.
If you are already a member, please log-in to your dashboard to gain access.
2021 Salary Survey
Key findings:
- Women still earn less than men, but the gap is closing rapidly – at all levels of experience.
- The earnings gap for visible minorities has narrowed but is still large.
- There are large increases in maximum salaries across nearly all experience levels.
2019 Salary Survey
Key findings:
- Male planners earn, on average, 22% more than their female counterparts with the same level of experience
- BIPOC planners earn at least 10% less than their non-BIPOC counterparts
