We exist to inspire and champion the Canadian strategy community.
This means we:
- Promote Canadian-style strategic planning and its ability to tackle unique Canadian challenges and opportunities.
- Support all Canadian strategic thinkers (existing and aspiring) so they can thrive in the Canadian marketing industry.
- Work to build a community of Canadian strategic thinkers that looks like the Canada we live.
Upcoming Events
Rebrief, Canada's newest journal of advertising launches on August 6th and they're hosting a little launch party to celebrate. Tickets available here.
Plus if you're an APG Member, we're giving away three tickets. Reach out to michelle@apgcanada.ca if you'd like to come. First come, first serve.
Get evidence-based principles and practical frameworks for objective setting, campaign evaluation, and strategic planning from the Effectiveness Gurus: Les Binet, Peter Field and James Hurman. Tune in on Tues, Aug 25th from 10am-10:30am to learn more.
APG members can now take advantage of a discount to The Gathering. Log into your dashboard to get the promo code.
Ready Lynn's full book review here.
