Canada's strategic planning community

By now, you may have heard that APG Canada is winding down.

It was a valuable and valued community. A place to sharpen our thinking, argue about ideas, celebrate great work, and find our people. A lot of careers, mine included, were shaped by the conversations it started. Special thanks to Mark Tomblin who kept it going almost 14 long years and to Lucia Ng, our unsung hero, who managed all of our finances and much of our admin on an entirely voluntary basis. Also thanks to the many board members and volunteers who kept the organization thriving.

The community was always the point and that isn’t ending. It has a new home in The Strategy Collective, where we’ll keep the curiosity and generosity that APG stood for and build on it. While the Strategy Collective will not be able to operate at the scale nor with the same stature as the APG, some things like the School of Strategic Goodness will continue. It will be run as a cost-recovery business so that we can keep training price accessible and community at the centre.

If APG was part of your story, or you’re a strategist looking for your people, come join us.

We exist to inspire and champion the North American strategy community.
This means we:

  • Promote North American-style strategic planning and its ability to tackle our unique challenges and opportunities.
  • Support all Canadian and US strategic thinkers (existing and aspiring) so they can thrive in the advertising industry.
  • Work to build a community of North American strategic thinkers that looks like the place we call home.

What's new this month

Members

Training

Events

APG members can now take advantage of a discount to The Gathering. Log into your dashboard to get the promo code.

Community

Got an idea for a substack, content series, event, etc? You create it, we bring you the audience. Find out more here.