North America's strategic planning community

We exist to inspire and champion the North American strategy community.
This means we:

  • Promote North American-style strategic planning and its ability to tackle our unique challenges and opportunities.
  • Support all Canadian and US strategic thinkers (existing and aspiring) so they can thrive in the advertising industry.
  • Work to build a community of North American strategic thinkers that looks like the place we call home.

Upcoming Events

APG members can now take advantage of a discount to The Gathering. Log into your dashboard to get the promo code.