Beyond tropes, tokenism and talk
Reimagining the strategist’s toolkit to be more inclusive of the BIPOC community
Presented By:
On April 24, 2024, over 150 industry professionals gathered together to meaningfully push the needle on diversity., equity and inclusion.
Beyond Tropes, Tokenism and Talk, a BIPOC Hackathon jointly organized by the Account Planning Group of Canada (APG) and People of Colour in Advertising and Marketing (POCAM) sought to shift the BIPOC community beyond the casting call.
Four teams, comprised of five individuals each, were tasked with designing a more inclusive brief in front of a live audience and panel of judges.
Key Resources
The Inclusive Marketer's Manifesto
An aspirational document, a moral compass, to ground us in the kinds of leaders we want to be.
The 6th "C" - Conscious Inclusion
A framework for conducting Discovery work. It includes a list of questions to consider exploring to be more consciously inclusive.
A Blueprint for Inclusive Briefs
The briefing process distilled into a blueprint, outlining how to change the conversations.
Media Brief 2.0
A brief that puts a Brand DEI Statement, cultural context, and audience landscape front and centre.
The ASK
A briefing checklist tool
The Presentations
Press Coverage
The Photos
The Participants, Mentors, Judges and Organizers
The Live Audience
The Winners
