Built by and for North American Strategists
Intro:
While there is no shortage of strategic planning schools, the APG School of Strategic Goodness is different because it's:
- Accessible: Each class is 1 hour and costs less than $50 USD
- Modular: There is no forced curriculum so you can take the classes you want
- Continuous: Our students get to stay connected with each other and with instructors
How it works:
Students can register for one class, two or all 10. Each virtual class is 60 min in length and includes a lecture and interactive component.
All registrants get access to the class recording, class deck, and APG Slack community where you can continue learning with other students instructors.
Plus those who enrol in 5 or more classes will also get a complimentary class and Certificate of Completion.
What it costs:
Price for individual class:
- $48 USD/$69 CAD per class for non-members
- $34 USD/$49 CAD per class for APG members
What you'll learn:
Take your planning from "Good to Oh My Goodness!" with fresh takes on everything from brand strategy to connections planning to AI.
Why should I bother:
APG is an entirely volunteer run not for profit organization. We are created by strategists for strategists. We are big believers in accessible training since at lot of us are paying it for ourselves these days! It is through the kind generosity of our community that we are able to provide the skills you need at a reasonable price. Massive thanks to our instructors for sharing their time and knowledge.
Fall Line-up
Check out the classes being taught by the who's who of strategic planning across Canada and the US. These are the skills these hiring managers specifically see lacking in the market today.
This isn’t another refrain of “consumer personas” are dead. Rather, it’s an empathy-led exploration of how the realities we’re living today are shaping seemingly contradictory behavior in people. And how it impacts our feelings, where we seek comfort, humor, and security, and that all in turn influences buying decisions.
Please note, registration for this class has closed.
Wed, Sept 9th, 12pm-1pm EST
$69 CAD for non-members
$49 CAD for APG members
Please note, registration for closes at 12pm EST the day prior.
Wed, Sept 23rd, 12pm-1pm EST
$69 CAD for non-members
$49 CAD for APG members
Perhaps the single most important thing strategists do is take clients and creative partners on a journey into someone else’s life — someone you need them to empathize with so that when you convince them of what they’re up against, why you’re fighting for them, and how you’ll do that, your clients and partners are all in. People experience their lives as one event after another and honest portraits of people should consider doing the same. So I offer the timeline as a tool so simple it feels like a cheat code to developing deep understanding of an issue, an innovation, a cohort, and culture.
Please note, registration for closes at 12pm EST the day prior.
Wed, Oct 7th, 12pm-1pm EST
$69 CAD for non-members
$49 CAD for APG members
Most strategy decks are full of information, data, and frameworks but very few actually make it meaningful. This session explores the art of storytelling, with the help of OG storyteller himself, Aristotle. We’ll discuss how to structure narratives, explore tone, and create stories that make everyone—from clients to coworkers—want to listen.
Please note, registration for closes at 12pm EST the day prior.
Wed, Oct 21st, 12pm-1pm EST
$48 USD/$69 CAD for non-members
$34 USD/$49 CAD for APG members
I had to become the head of a department full of strategists before I understood a lot of things that would have made me much better at being one. This is a workshop about those things. Come if you want to make better decisions, organise your work more effectively, and spend your time in more useful and rewarding ways.
Please note, registration for closes at 12pm EST the day prior.
Wed, Nov 4th, 12pm-1pm EST
$48 USD/$69 CAD for non-members
$34 USD/$49 CAD for APG members
It's easier than ever to default to the myopic process of strategy, following linear paths that lead everyone to the same reports, the same answers, the same work. To get to real insights, you need to look where others won't - outside of your office and your comfort zone. This session is about how to turn research into a creative superpower, following your curiosity to the experts, experiences, and conversations nobody else thought to have.
Please note, registration for closes at 12pm EST the day prior.
Wed, Nov 18th, 12pm-1pm EST
$48 USD/$69 CAD for non-members
$34 USD/$49 CAD for APG members
If an idea launches in the woods and no one sees it, did it really happen? Most good ideas don't fail because they're bad—they fail because nobody saw them. We'll get into the Connection Strategies that turn a good idea into one people actually notice.
Please note, registration for closes at 12pm EST the day prior.
Wed, Dec 2nd, 12pm-1pm EST
$48 USD/$69 CAD for non-members
$34 USD/$49 CAD for APG members
The last 20 years have promoted technology and all of its principles and processes to a new kind of orthodoxy. It's not just the technologies themselves dominating our lives, but their approaches to creativity have been swallowed hook, line and sinker by every industry. As AI accelerates this reliance on technology even further, we risk losing some of the core skills that have always driven the creative process: Instinct, intuition and empathy.
Please note, registration for closes at 12pm EST the day prior.
Wed, Dec 16th, 12pm-1pm EST
$48 USD/$69 CAD for non-members
$34 USD/$49 CAD for APG members
Culture is not a moodboard, a trend report, or a pile of screenshots. This class is about how to identify meaningful cultural signals, interpret what they reveal about shifting values and behavior, and turn them into strategic choices that shape a brand’s positioning, voice, and creative direction. Participants will leave with a practical framework for moving from “this feels relevant” to an idea that can actually organize work.
Please note, registration for closes at 12pm EST the day prior.
Wed, Jan 13th, 12pm-1pm EST
$48 USD/$69 CAD for non-members
$34 USD/$49 CAD for APG members
Humanism is a philosophy (and a practice) that places human beings at the centre of how we think, decide, and act. This course blends brand strategy, human-centred design thinking, and humanist philosophy to give students a richer, more purposeful approach to branding. It's not just about how a brand looks or sounds—it's about what a brand believes and how those beliefs show up in every touchpoint, decision, and relationship.
Please note, registration for closes at 12pm EST the day prior.
Wed, Jan 27th, 12pm-1pm EST
$48 USD/$69 CAD for non-members
$34 USD/$49 CAD for APG members
Sign up for 5 or more classes and you will also get:
- 1 complimentary class of your choosing
- Certificate of Completion
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