Built by and for North American Strategists
Intro:
There is no shortage of planning schools out there but The APG School of Strategic Goodness is different. It's:
- Local: Taught by some of the biggest name strategists in North America.
- Accessible: Classes range in price from $49-69 per class
- Relevant: Mastering strategic planning is not a one and done. The best strategists are always learning which is why we have designed classes for every level of experience
How it works:
Students can register for one class, two or all 10. Each virtual class will be 60 min in length and includes a lecture and interactive component. All registrants will have access to the class recording, class deck, and APG Slack community where you can continue your conversation with our instructors . Please note, registration for all classes closes at 12pm EST the day prior.
Plus those who enrol in 5 or more classes will also get:
- 1 complimentary class of your choosing
- Certificate of Completion
What it costs:
Price for individual class:
- $69 CAD per class for non-members
- $49 CAD per class for APG Canada members
If you're not an APG Canada member, join today.
What you'll learn:
How to take your planning from "Good to Oh My Goodness!" Fresh takes from the who's who of planning across Canada and the US...there are always ways to make yourself even better at what you do.
Strategy has become something we perform, rather than a practice we inhabit. In agency culture, strategy has sped up while its centre has disappeared—leaving many strategists working in tactics, not in a practice of capacity building.
This session reframes brand strategy as a practice of enabling possibility—one that creates space to think, builds capacity to act, and reconnects strategists to the meaning and function of the work itself.
Please note, registration for closes at 12pm EST the day prior.
Wed, Feb 11, 12pm-1pm EST
$69 CAD for non-members
$49 CAD for APG members
Please note, registration for closes at 12pm EST the day prior.
Wed, Feb 25th, 12pm-1pm EST
$69 CAD for non-members
$49 CAD for APG members
Learn how to design research that earns its place in the creative process — What great research design looks like, and why if your goal is to find game-changing insight, it pays to know which rules to ignore.
Please note, registration for closes at 12pm EST the day prior.
Wed, Mar 4th, 12pm-1pm EST
$69 CAD for non-members
$49 CAD for APG members
You don’t need another primer on how to use ChatGPT, Claude, or Gemini. But you might need help distilling the tsunami of output into something genuinely true and interesting. This class is about applying judgment, discerning between boring and brilliant to ensure your strategy skills don’t end where ChatGPT begins.
Please note, registration for closes at 12pm EST the day prior.
Wed, Mar 11th, 12pm-1pm EST
$69 CAD for non-members
$49 CAD for APG members
Correctness leads to consensus; interestingness leads to breakthroughs. Break your addiction to right answers and learn to chase compelling ones with the reframes, contradictions, predictions and “ugly truths" you need because the most impactful strategies don’t just rearrange existing information, they imagine interesting futures that don’t yet exist.
Please note, registration for closes at 12pm EST the day prior.
Wed, Apr 8th, 12pm-1pm EST
$69 CAD for non-members
$49 CAD for APG members
Please note, registration for closes at 12pm EST the day prior.
Wed, Apr 22nd, 12pm-1pm EST
$69 CAD for non-members
$49 CAD for APG members
Developing a daily creative practice helps you get to simple and motivating human truths faster. At the end of this session you’ll leave with your own blueprint for living your creative life— in and out of the boardroom.
Please note, registration for closes at 12pm EST the day prior.
Wed, May 6th, 12pm-1pm EST
$69 CAD for non-members
$49 CAD for APG members
A class on empowering personal and corporate branding by dropping the word brand. Drop all complex branding models. In fact, drop the word branding altogether. Brand building is reputation building. It’s that simple. Adhere to the key principles of reputation creation, and you'll successfully reinforce your desired reputation and that of every brand you help define.
Please note, registration for closes at 12pm EST the day prior.
Wed, May 13th, 12pm-1pm EST
$69 CAD for non-members
$49 CAD for APG members
The best strategy does not come from people who color inside the lines, it comes from misfits who collect strange inspirations, ask awkward questions, and never quite fit the mold. In this class, I will explore how embracing your oddities, wandering from tidy career paths, and treating the whole world as your research department can make your thinking sharper, braver, and far more useful.
Please note, registration for closes at 12pm EST the day prior.
Wed, May 27, 12-1pm EST
$69 CAD for non-members
$49 CAD for APG members
Ever been unsure what makes a strategy or idea truly great ? Ever been stuck on how to respond in a creative review? Ever wrestled with liking something without being able to say why? Welcome to The Four Questions - all you need to evaluate the work.
Please note, registration for closes at 12pm EST the day prior.
Wed, Jun 10, 12-1pm EST
$69 CAD for non-members
$49 CAD for APG members
Sign up for 5 or more classes and you will also get:
- 1 complimentary class of your choosing
- Certificate of Completion
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