Built by and for Canadian Strategists
Intro:
There is no shortage of planning schools out there but the The APG School of Strategic Goodness is different. It's:
- Local: Taught by some of the biggest name strategists in Canada.
- Accessible: Classes range in price from $49-69 per class
- Relevant: Mastering strategic planning is not a one and done. The best strategists are always learning which is why we have designed classes for every level of experience
How it works:
Students can register for one class, two or all 10. Each virtual class will be 6o min in length and comprise a lecture and interactive component. All registrants will have access to the class recording and class deck. Please note, registration for all classes closes at 12pm EST the day prior.
Plus those who enrol in 5 or more classes will also get:
- Access to closed Slack channel, where you can chat with instructors and/or other students, from when you register to the end of the semester.
- Copy of Eat Your Beets
- Certificate of Completion
What it costs:
Price for individual class:
- $69 per class for non-members
- $49 per class for APG Canada members
If you're not an APG Canada member, join today.
What you'll learn:
The focus of this semester is "Taking your planning from Good to Oh My Goodness!" Different perspectives, a fresh look...there are all ways to make yourself even better at what you do.
Creative briefing is a central tenant to our role as strategists and it’s something we continue to improve on throughout our careers. But it’s a confusing process, with a million opinions and frameworks on what makes a good creative brief. This course will demystify the creative brief process and help you learn how to get even the saltiest of creatives excited about the brief at hand.
Please note, registration for closes at 12pm EST the day prior.
Wed, Sept 17, 12pm-1pm EST
$69 for non-members
$49 for APG members
This session explores the soft power of strategy: the influence we wield through understanding, framing, relationship building and trust. We'll break down real-world tools and tactics for fighting for great work without actually fighting, and for moving thinking forward without a big title.
Wed, Sept 24th, 12pm-1pm EST
Please note, registration for closes at 12pm EST the day prior.
$69 for non-members
$49 for APG members
Stop losing the strategy after the brief. It’s needs communications planning that stays close to creative. This influences smarter, more innovative, and more clever ways of connecting medium with message. It’s the translation of an idea through the consumer journey to compound the impact of owned, earned and paid for greater results.
Please note, registration for closes at 12pm EST the day prior.
Wed, Oct 8th, 12pm-1pm EST
$69 for non-members
$49 for APG members
Ever had a brilliant idea die in a meeting? Or a killer brief land with a thud? Strategy isn’t just about finding a brilliant insight—it's about delivering it in a way that makes it irresistible.
In this session, we’ll explore storytelling as your unfair advantage. Whether you're writing a brief or presenting to clients, a well-told story turns smart thinking into something people want to buy.
This isn’t about fluff. It’s about making your work impossible to ignore.
Please note, registration for closes at 12pm EST the day prior.
Wed, Oct 22nd, 12pm-1pm EST
$69 for non-members
$49 for APG members
A story of two precocious marketing discipline twins, Creative and Media, who, separated at birth, overcome their initial mutual suspicions to discover they have far more in common than they could ever have imagined. Together, they conspire to live under the same roof – delightful family mayhem and outstanding business results ensue. This class is about how to make nice with your media siblings and harness the power of “two” to generate brilliant client work. Revealing media strategy tips, translations, and frameworks. (*apologies to movie masterpiece “Parent Trap”)
Please note, registration for closes at 12pm EST the day prior.
Wed, Nov 12th, 12pm-1pm EST
$69 for non-members
$49 for APG members
AI can generate answers in seconds, but it takes a human to ask the right questions, uncover deep insight, and bring emotional depth to the work. This class explores how to use AI as a powerful thinking partner while sharpening the uniquely human instincts that give strategy its soul.
Please note, registration for closes at 12pm EST the day prior.
Wed, Nov 19th, 12pm-1pm EST
$69 for non-members
$49 for APG members
Learn how to build a culture of marketing effectiveness at your agency, get clients on board, scrutinize data, and set yourself up for success in effectiveness award shows like the Effies. This course equips you with the strategies to drive measurable impact and translate that into industry recognition.
Wed, Dec 3rd, 12pm-1pm EST
Please note, registration for closes at 12pm EST the day prior.
$69 for non-members
$49 for APG members
In times where data and AI dominate strategic thinking, the most powerful brand strategies still come from a deeply human place—your willingness to get personally invested and emotionally vulnerable. Join Claudia, as she challenges the myth that good strategy comes from sanitized, rational thinking.
Wed, Dec 17th, 12pm-1pm EST
Please note, registration for closes at 12pm EST the day prior.
$69 for non-members
$49 for APG members
We don't just solve marketing problems; we solve people problems. Ever hit that mid-project 'wait, what are we actually fixing?' moment? This session dives into identifying the core human issues – the worries, frustrations, and aspirations driving business challenges - and puts them in the blender to see which has the most juice. Learn how to pick the 'juiciest' people problem, the kind that gets everyone fired up.
Please note, registration for closes at 12pm EST the day prior.
Wed, Jan 7, 12-1pm EST
$69 for non-members
$49 for APG members
Research doesn’t have to be boring. This course is for anyone who wants to turn dry data into sharp insights and strategic magic. We’ll cover how to ask better questions, spot what matters, and turn research into ideas that actually stick. Less theory, more thinking. Fewer charts, more aha moments.
Please note, registration for closes at 12pm EST the day prior.
Wed, Jan 21, 1-2pm EST
$69 for non-members
$49 for APG members
Sign up for 5 or more classes and you will also get:
- Access to closed Slack channel, where you can chat with instructors and/or other students, from when you register to the end of the semester.
- Copy of Eat Your Beets
- Certificate of Completion
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