Intro
The APG is committed to inspiring and championing the Canadian strategy community and one of our key areas of focus is effectiveness. That's why are launching Effectiveness Accreditation which will distinguish those marketers that have made a tangible commitment to designing and measuring work that works.
Criteria
To achieve APG Effectiveness Accreditation, agencies and client organizations must meet one of the following requirements:
- A minimum of two employees must have successfully completed the IPA Advanced Certificate in Effectiveness or the WARC Masters in Advertising Effectiveness OR
- A minimum of four employees must have successfully completed the the IPA Effectiveness Essentials Certificate.
Given industry movement, accreditation will be reviewed by the APG on an annual basis.
Comparing the Courses
The IPA and WARC are heavyweight brands when it comes to Effectiveness. Enrollment in a course from either organization will give you the skills you need. Specific details on the differences in the courses can be found below.
IPA Effectiveness Essentials Certificate
Content:
Principles of effectiveness
Structure:
- 10 hours of on demand online learning
- 30-minute multiple choice exam.
Price:
- Non-APG member: $470
- APG Member: $400
IPA Advanced Certificate in Effectiveness
Content:
Deep dive into measurement, evaluation and econometrics
Structure:
- 35 hours of on demand online learning over 8-12 weeks
- 2 hour online exam
Price:
- Non-APG member: $1,700
- APG Member: $1,600
Warc Master of Advertising Effectiveness
Content:
Strategic frameworks and real world application
Structure:
- 11 hours of on demand online learning over 6 weeks, plus 1 hour live class
- Multiple choice exam
Price:
- Non Member: click here for more information
- APG Member: $2,665
Accredited Brands for 2025
Each brand will be reviewed to ensure it still meets the criteria for accreditation every 12 months.
What clients say
