Eat Your Beets
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A collection of essays by Canada’s leading thinkers in brand, media, and digital strategy.
Description
Strategic planning is a craft that demands continuous growth. You need to constantly nurture your skills and strengthen your muscles in order to stay in top form. In other words: Eat Your Beets. That’s why we asked Canada’s leading thinkers to share their advice on how to improve the health of your strategic planning,
Eat Your Beets is packed with essential lessons from how to build iconic brands, to purpose brands, to inclusive brands, to more effective brands, to collaborative brands, to even your own brand. So whether you are thinking of making a career in planning, just starting out, or already established on your strategy journey, there is plenty here to learn from, reflect on, and consider as you hone your skills and broaden your frame of reference.