Built by and for Canadian Strategists
Intro:
There is no shortage of planning schools out there but the The APG School of Strategic Goodness is different. It's:
- Local: Taught by some of the biggest name strategists in Canada.
- Accessible: Classes range in price from $49-69 per class
- Relevant: Mastering strategic planning is not a one and done. The best strategists are always learning which is why we have designed classes for every level of experience
How it works:
Students can register for one class, two or all 12. Each virtual class will be 6o min in length and comprise a lecture and interactive component. All registrants will have access to the class recording and class deck. Please note, registration for all classes closes at 12pm EST the day prior.
Plus those who enrol in 5 or more classes will also get:
- Access to closed Slack channel, where you can chat with instructors and/or other students, from when you register to the end of the semester.
- Copy of Eat Your Beets, a collection of essays by Canada’s leading thinkers in brand, media, and digital strategy.
- Certificate of Completion
What it costs:
Price for individual class:
- $69 per class for non-members
- $49 per class for APG Canada members
If you're not an APG Canada member, join today.
What you'll learn:
The focus of our first semester is "Taking your planning from Good to Oh My Goodness!" Different perspectives, a fresh look...there are all ways to make yourself even better at what you do.
As planners, we’re wired to provide solutions. But too often, we don’t make time to first understand the problem. In this class, we’ll make a case for better problems as the single most important factor in getting to better answers.
Wed, Jan 29th 12pm-1pm EST
$69 for non-members
$49 for APG members
Secondary research (aka Desk research) is an integral strategic planning skill that can make or break your work and thinking. Learn how to go beyond aggressively googling “product name + insights” to better understand sources, approaches, and considerations that will help you deliver better findings, insights, strategies, and outcomes.
Wed, Feb 12th 12pm-1pm EST
$69 for non-members
$49 for APG members
Learn how to never fall into stereotype, cliché or assumption when writing a brand’s audience ever again. This course will give you techniques for finding humanity in information and getting out from behind your laptop to see people for who they are. As a result, the “consumer” will never be just a line on a brief or slide in the presentation, but someone the whole team can hold in their hearts as they make decisions.
Wed, Feb 26th 12pm-1pm EST
Please note, registration for closes at 12pm EST the day prior.
$69 for non-members
$49 for APG members
As strategists, we frequently encounter similar marketing challenges: "Sell more widgets to X. “"Increase awareness by Y.” And these are often framed in familiar tropes. That’s why reframing is a crucial skill that can reveal new insights and commercial opportunities: from additional usage occasions to new audiences.
NEW DATE: Thurs, Mar 6th 12pm-1pm EST
Please note, registration for closes at 12pm EST the day prior.
$69 for non-members
$49 for APG members
Facilitating a workshop can be daunting, but it can be one of the most powerful tools in a strategist’s arsenal when done right. In this hands-on class, you’ll learn how to design and lead strategic conversations with impact, whether that’s an annual planning workshop or an internal brainstorm.
Wed, Mar 19th 12pm-1pm EST
Please note, registration for closes at 12pm EST the day prior.
$69 for non-members
$49 for APG members
A Planner’s instinct can be her best weapon — and her biggest blindspot. From the data we pull to the words we choose, how do we deal with unconscious bias in strategy? The truth is, facts are often subjective so how does a Planner still get to the real truth? And when is it OK to manipulate that data to get to a better story?
NEW DATE: Wed, Apr 9th 12pm-1pm EST
Please note, registration for closes at 12pm EST the day prior.
$69 for non-members
$49 for APG members
Quantitative data is the bedrock of strategic work, but excel sheets and data tables rarely elicit more than blank stares. Fortunately, with some creativity, mediocre design chops, a few tools, and dash of inspiration, you can bring numbers to life in a manner that’s easy to read, understand, and actually help your narrative.
Wed, Apr 16th 12pm-1pm EST
Please note, registration for closes at 12pm EST the day prior.
$69 for non-members
$49 for APG members
There’s smart strategy and then there’s brave strategy. In this class we’ll explore ways to push your brand strategy out of the safe zone to inspire bigger thinking that makes clients uncomfortable, but in a good way.
Wed, Apr 30th 12pm-1pm EST
Please note, registration for closes at 12pm EST the day prior.
$69 for non-members
$49 for APG members
The best ad "campaigns" these days are those that generate noise. Ensuring the work has thumb-stopping power is imperative to surviving the dreaded doom scroll. Building an earned first strategy requires different techniques and consideration to ensure your strategy has the cut-through it needs.
Wed, May 14th 12pm-1pm EST
Please note, registration for closes at 12pm EST the day prior.
$69 for non-members
$49 for APG members
With the explosion of touchpoints, brands can no longer be contained to a pdf. They are creative universes defined as much by the community as by the curators. In this class, we will explore the concept of brand universes as well as the new 4Cs of branding: customs, codes, curation, community.
Wed, May 28th 12pm-1pm EST
Please note, registration for closes at 12pm EST the day prior.
$69 for non-members
$49 for APG members
Learn how to convert the classic creative brief into a strategic blueprint for a website, app or digital product that is both a brand-rooted and conversion driving engine.
Wed, Jun 11th 12pm-1pm EST
Please note, registration for closes at 12pm EST the day prior.
$69 for non-members
$49 for APG members
The best strategy will only ever stay in a keynote deck if you can’t sell it. Strategy isn’t just about mastering the art of the Insight, it is also about selling the ‘why’ of an idea to creative and clients so they will buy it.
Wed, Jun 25th 12pm-1pm EST
Please note, registration for closes at 12pm EST the day prior.
$69 for non-members
$49 for APG members
Sign up for 5 or more classes and you will also get:
- Access to closed Slack channel, where you can chat with instructors and/or other students, from when you register to the end of the semester.
- Copy of Eat Your Beets, a collection of essays by Canada’s leading thinkers in brand, media, and digital strategy.
- Certifcate of Completion
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