APG Salary Survey
In 2019, we launched our inaugural Salary Survey. Since then, this bi-annual survey has become a vital resource for strategists, recruiters, agencies, and clients given the data it provides on tenure, job satisfaction, departmental size, salary & benefits, etc.
The findings received national coverage in Strategy Magazine:
"There is a substantial pay gap among planners in the Canadian marketing and advertising industry, one that widens further based on gender and race."
2023/24 Salary Survey
Key findings:
- Since 2019, Director level strategy salaries have increased by 25%.
- At the highest levels, female strategists are now out-earning male strategists.
- 61% of strategists in Canada are more worried about the industry than they have ever been before.
- 58% of strategists aged 18-35 years are concerned by the potential aging out of their career.
This year, we have released two versions of the report: A member and non-member edition.
As 31% 2023 APG revenue went towards funding the Salary Survey and since 24% of that revenue came directly from membership dues, we would like to acknowledge the role our members play in making this report possible.
If you would like to join the APG and gain access to the 2023/24 APG Salary Survey - Member's Edition, you can join here.
If you are already a member, please log-in to your dashboard to gain access.
2021 Salary Survey
Key findings:
- Women still earn less than men, but the gap is closing rapidly – at all levels of experience.
- The earnings gap for visible minorities has narrowed but is still large.
- There are large increases in maximum salaries across nearly all experience levels.
2019 Salary Survey
Key findings:
- Male planners earn, on average, 22% more than their female counterparts with the same level of experience
- BIPOC planners earn at least 10% less than their non-BIPOC counterparts
