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Intro
A lot has been written about AI: Is it friend or foe?
On Nov 13th, we determined the answer once and for all. To demonstrate AI’s capabilities, we pit two award-winning Canadian strategists against two AI-trained strategists to see who would take home the prize.
In the end, Team Robot clinched the win.
The Teams
At this live event, we briefed two teams on a client challenge provided by Rexall.
Team Human was comprised of Julian Morgan and Amy Badun, two of Canada's most awarded strategists. As the respective Heads of Strategy for Rethink and Gut, they were a formidable team to beat. But with Scott Suthren and Sarah Hassanally, and the power of AI as Team Robot, they did, in the end, meet their match.
Team Human vs Team Robot
Julian Morgan
Amy Badun
Sarah Hassanally
Scott Suthren
The Challenge
Each team had two hours to develop a creative brief based on a business challenge put forth by Rexall. While Team Robot had access to AI, Team Human did not.
The Jury
A jury was comprised of 5 humans, an AI robot, and accumulated scores from the live audience. Each "judge" reviewed the briefs and chose the winners based on the brief that was the most insightful, creatively fertile, and which best addressed the client’s challenge.
Michelle Campbell
Jenn Bell
Jeremiah McNama
Pedro Izzo
Nichol Noorirad
AI Robot
Audience
The Winners
In the end, Team Robot emerged victorious. You may be wondering how did that happen?
While still leveraging the "human in the loop," Team Robot used "six AIs and tools in a roughly compound iterative workflow using each as separate agents based on known platform strengths and their configuration."
The Takeaways
"Last night was a testament to what’s possible when skilled professionals with good taste and judgment collaborate with cutting-edge AI."
Greg Shortall, Founder and CEO, AgencyCoLab
"Human + AI will always win over JUST AI."
Ron Tite, Speaker, Author, Founder, and CCO, Church + State
"AI is great at nailing the median, but humans still have the edge when it comes to pushing boundaries and breaking things."
Jason Theodor, Creative Consultant, More Better Different
"AI is an incredible enabler for human strategists who can think laterally and make unexpected connections to push the inputs to a bold and strategically sound place."
Jennifer Bell, SVP Strategy, Bensimon Byrne
The synergy between AI and human collaboration will always surpass efforts powered solely by AI, and it's becoming increasingly apparent that this partnership often yields better results than human-only teams as well."
Greg Ponesse, Co-Founder and COO, AgencyColab
This event showcased how AI can elevate creativity, but it also underscored the irreplaceable value of human intuition.
Nichol Noorirad, Director Marketing, Rexall
The Coverage
The Sponsors
