Eat Your Beets
Canada’s leading strategic thinkers share their tips to improve the health of your strategic planning
27 Strategic Thinkers
One shared passion: Improving the health of strategic planning.
Eat Your Beets is packed with essential lessons from how to build iconic brands, to purpose brands, to inclusive brands, to more effective brands, to collaborative brands, to even your own brand. So whether you are thinking of making a career in planning, just starting out, or already established on your strategy journey, there is plenty here to learn from, reflect on, and consider as you hone your skills and broaden your frame of reference.
The Authors
Shari Walczak
Dino Demopoulos
Heather Segal
Maxine Thomas
Nicola Poskitt
Florian Schedler
Sub Nijjar
Ute Preusse
Geoff Gingerich
Catherine Kelly
Kristy Pleckaitis
Sarah Thompson
David Rusli
Sammy Rifai
Thomas Wilkins
Michelle Campbell
Penny Norman
Fanny Chabot
Jean Claude M Kikongi
Brittany Dow
Umar Ghumman
Catherine MacLeod
Jack Dayan
Shereen Ladha
Rebecca Lyttle
Rory Petty
Stephanie Freeman
Press Coverage
Book Reviews
"Eat Your Beets is comfort food for strategists at all levels. It’s a unique project where you can feel at home in your element and still find something new in each essay that pushes your own thinking and gets the brain going. Many of the essays favour life experiences over books, but I still like books, and I like this one on my shelf."
Elyssa Seidman, Group Strategy Director
"Brilliant strategy needs to come with an understanding of people and our collective history. Eat Your Beets sits nicely with provoking new thinking."
Sarah Thompson, Former President
“A wonderfully eclectic journey into the minds of leading Canadian advertising strategists. One running theme throughout: Out brands thrive when we look at the world from different perspectives.”
Jason Dojc, Head Coach of the Creative Advertising Program
Launch Event
