APG Sideways
About our guest: Monse Videla
Monse is a Creative Strategist with +20 years of experience in advertising across industries such as QSR, Finance, Technology, Travel, CPG and Automotive.
Monse's passion lies in bridging the gap between media, creativity, and culture. And while she has spent much of her career in Toronto when she lived in Chile, she led the social media offering at Leo Burnett.
When she isn't cuddling her Siamese cat in the pool or DIYing, she enjoys people (dog) watching, long bus rides to remote thrift stores ,and creating content for her Vintage Store.
Previous Posts
Brilliant Weird Best
Planners are curious folks so we asked Monse to tell us the most brilliant, weirdest and best thing she’s come across recently.
Brilliant: Coca-Cola supports a Filipino gift-giving tradition
WPP's Open X launched Balikbayan Magic which helped Filipino families send treats, snacks, and presents to loved ones back home.
"Sending a Balikbayan box and the tradition of sharing with family, even when you are far away, is a deeply important cultural insight we are excited to celebrate,” explained Stephanie Eaddy, group director of cultural marketing at The Coca-Cola Company.
Weird: Desperately Seeking Soulmate: Escaping Twin Flames Universe
This is a documentary which explores the psychology behind charismatic "cult leaders" and how loneliness and the search for love can make people fall for scams.
Best: "Rockstar"
It's hard to choose one but as a Metalhead I pick Workday's commercial with Ozzy Osbourne, Joan Jett, Paul Stanley and Billy Idol.
Top Guilty Pleasures
Not all of our consumption habits can be academic. In fact, sometimes the most random things can spur our thinking. So we asked Monse to give us the sources to her creativity.
YouTube: Baking a Mystery
Stephanie Soo (also known for her mukbang and true crime videos) narrates mostly thriller books, series and movies while baking. My ADHD can't deal with subtitles for too long, so these storytime videos are a great way to consume Asian content.
Podcast: Dressed: The history of fashion
This series explores the social and cultural histories behind the who, what, when and why we wear. It brings together two of my passions: history and fashion
One of my favourite episodes is "Etiquette of the Fête in Gilded Age New York" <3
Reddit: r/TikTokCringe, r/Thrift Store Hauls, r/askTO, r/Toronto, r/UnresolvedMysteries, r/Futurology
These are some I visit in no particular order.
This month on Slack
In case you haven’t been following us on Slack lately, here are some of our most recent and popular links.
Contributors: Ben Percifield and Sid Khanna
Just a little while ago, we launched our latest Slack channel, Speakers Corner, a place for hot takes on advertising, planning, culture, or whatever else our contributors have on their minds.
Recent posts:
On Lore
The Fountainhead and Elon Musk
Trends Szn
The NBA In-Season Tournament
What can you do with an Einstein?
Contributor: Spencer MacEachern
Mathematicians discovered a new shape and the public went wild with it.Goes to show that if you give creative people good material they can do amazing things.
Contributor: Mihir Marolia
Environmental Leadership Canada presents the Planet’s Scariest Bouquet - made of flowers that for the first time in human history are thriving in Antarctica due to climate change. Viewers are encouraged to send elected leaders a digital bouquet to show their support of environmental regulations.
Contributor: Ben Percifield
It seems that the oft-overlooked 4th person pronoun is becoming more common in regular conversation with phrases like “Chat, what do we think” emerging thanks to their use in livestream environments like Discord and Twitch and on forums like Reddit.