Bite-sized culture and slang updates from up-and-coming Gen Z talent.
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Meet our team!
Sarah Rowand
Fascinated by people and persuasion, Sarah Rowand is a creative and sharp McGill student who frequently ranks top of her class. Her passions lie in public speaking, urban planning, geography, art, filmmaking, and (of course) brand strategy.
Tiana Lee
Tiana Lee loves bringing together her passions for social media marketing, design, and consumer behaviour to create digital experiences that feel authentic and meaningful. Fashion, cooking, and PR are her biggest inspirations, helping her bring fresh ideas to her work.
Bella Steiner
Bella Steiner’s love for strategy likely stems from her habit of overanalyzing people, which she’s channeled into uncovering consumer insights during her strategy internships and student leadership roles. A Vancouver native and soon-to-be McGill grad, she likes to joke that her Psychology and Marketing degree has been a four-year tutorial in manipulation.
Ishfar Munir
Ishfar Munir is a recent entrant into the world of advertising. He tries to stay in the know through his many interests, including history, urban design, conscious rap, and watching Timotheé Chalamet movies.
Kareena Pinto
Kareena Pinto is a creative strategist curious about what drives people to make the decisions they do. Growing up across Asia and the Middle East she developed a love for travelling, understanding different cultures and exploring cuisines, she is very passionate about discovering new food spots and hidden gems (if you need any recommendations, don’t hesitate to ask!).
Owen Lisle
Curiosity is at the heart of everything Owen does as a junior strategist. He believes every great idea starts with a brave strategy, and he is passionate about turning bold ideas into meaningful connections.
Trevon Daley
Trevon Daley particularly enjoys applying strategic thinking to business challenges. Whether it's solving a branding issue or crafting compelling campaigns, he focuses on creating solutions that truly resonate with a brand’s target audience.