Intro

In 2024, we launched the AI Battle where we pitted humans vs robots. A lot has changed since then - now everyone is using AI so we want you to show us what you got. How are you using AI to develop your strategic approach and creative ideas? What tips and tricks are you using and are your tools better than others?

Apply to participate in the AI Battle and you could be crowned the winner (which includes both bragging rights and a cash prize). Here’s the brief (and your ticket to apply):

The Brief

Background

In the early 2000s, Blockbuster was the undisputed king of the "Movie Night." But then the rise of Netflix and the subsequent explosion of streaming platforms contributed to their demise. Now a venture capital firm has bought Blockbuster and they getting ready to make a comeback.

Challenge

Using any AI platform you like,  we’d like you pitch this business. Your deck should include: 

• Your strategic approach (ie How will you relaunch the brand? Who will you target? What will be your key message(s), etc?)
• 1-3 creative concepts (expressed across OOH and static digital ad)
• Info on which AI platforms you leveraged and how (ie this could include your AI artefacts)

Important Info

• Deadline for submissions: Mon, Apr 20th, 2026
• Email your submission to: michelle@apgcanada.ca
• Date of live event: May 26, 2026.

Please note, your submission should take roughly 2 hours to complete. That is the amount of time that you will have at the live event to develop your pitch deck if you are chosen to participate .