Check out our latest line-up of events for the remainder of 2015 and into 2016.
Screw Millenials, onto Gen Z: How to Avoid Generational Targeting Pitfalls
Over the last few years, marketing has shifted a great deal of focus towards Millennials. But we’ve seen this before – with Gen X, and before that, Baby Boomers. In fact, media has already begun to sound the alarm bell: It’s time to move onto Gen Z. As the spotlight continues to shift from one generation to the next, we have to ask ourselves: Are we continuing to lean on outdated targeting methods designed for a more traditional media-driven world? Is it a mistake to assume that a group of people spanning a decade or more are really all that similar? Are there more effective ways to target audiences that are more relevant for today’s fragmented communications world?
Speakers and location to be announced!
Let’s celebrate the heat while it’s here. Join us for after work drinks!
From the Battlefield to the Boardroom: What Advertising Can Learn From the Military
As much as advertising can be fraught with developing communications strategies, it can also be fraught with conflict – and sometimes even feel like warfare. Military strategy requires the development of specific objectives in order to achieve higher goals. It deals with the planning and execution of campaigns and it necessitates the understanding of how to overcome challenges to reach our goals. From learning how even the most sound upfront plan must be adjusted when conditions change, to convincing a client to become an ally instead of an opponent, to navigating inter-departmental politics, how we can apply military and political strategies to the modern ad world?
Speakers and location to be announced!
Getting Out of the Focus Group Rut: Fresh Ways to Find Insight
March 2nd, 2016 at 6pm!
Planners are often reliant on the same old accepted tools for gathering insight.
Learn fresh new ways to dig for the truth, and practical methods you can apply to your day to day.
Tickling the Funny Bone: What Advertising Can Learn From ComedyOctober 15, 2015 at 6:00 PM
Brilliant comedy routines are smart, entertaining and of course funny but what makes them so engaging? What are the secrets to great storytelling? And how can we as communications specialists learn and adapt our style to let our internal comedian shine?
September 9, 2015 at 6:00 PM!
The Summer is almost over and there’s no better way to wrap up the season than mingling with some like-minded peeps. Are you an APGCanada member? If so, your first drink is on us!
May 13, 2015 at 7:00 PM!
The APG is throwing a special Pre-Planning-ness Party (say that 5 times) at The Mill Street Brewery. It’s our first social event of the year!
April 16, 2015 at 6:00 PM!
Posture, facial expression, eye contact, and tone of voice account for the majority of our communication. Yet we, as advertising practitioners, seem to pay an unfair amount of attention to what people say. We try and conjure up meaning to people’s words but very rarely do we sit back and just observe.
September 29, 2014 at 6:00 PM!
A Planner, a Creative, a Client and a Researcher walk into a bar…
Everyone has an opinion on how research is helping or hindering the development of great advertising. Let’s hear theirs!
May 29, 2014 at 6:00 PM!
We’re happy to announce our next event, in partnership with BBDO: Changing Gender Roles. Let’s hear more on the redefinition of gender roles and its ongoing changes, and discuss its impact on the marketing community. Not to be missed!
November 28, 2013 at 6:00 PM!
Join us for a thought-provoking evening that will challenge the limitations we all place on creativity, innovation, possibility and growth when we limit our own curiosity.
April 24, 2013 at 5:30 PM!
Some of the most important names on the Canadian Advertising industry gathered in downtown Toronto and shared their impressions on the latest edition of the South by Southwest Interactive Festival.