The purpose of the APG Canada is to promote strategy as a leading discipline within marketing communication and to foster the next generation of planners. Education is a key element in achieving this goal. The APG Canada training program has been developed to provide best-in-class learning from the country’s preeminent planning professionals.
Our courses are designed for people who are interested in learning from senior planners’ expertise and our distinction is our ability to access and leverage the experience of Canada’s leading planners who teach and facilitate our workshops.
The APG Canada offers three types of courses/events: informal networking evenings, half-day/full-day workshops and comprehensive , 4-week courses. Prices vary accordingly.
|Social & Networking||Workshops||Full Length Courses|
|Informal talk/discussion followed by an opportunity to network over drinks with current planners working in the industry.
Approximate Cost: $25 – 40
|Half-day or full-day workshops focusing on a specific topic, e.g., Trends, UX Planning, etc. These are in partnership with the ICA, highly interactive and with emphasis on “doing” vs “listening”
Approximate Cost $160 – $450
|4 x 3 hr. sessions over 4 weeks, covering a single topic in depth. The courses are in partnership with the ICA and include assignments, required reading and class work. E.g., Advanced Brief Writing Skills
Approximate Cost: $600
Our workshops and full length courses are run in partnership the ICA and complement the ICA’s highly regarded CAAP program.
If you’re an ICA member, you get a discount on our course. If you’re an APG member, don’t forget to use the special code you received to get an additional discount.
February 24, 2016 from 9:00 AM to 4:00 PM!
User Experience Planning is one of the important developments in marketing right now. UX Planning blends the familiar “needs-based” approach from the mass communication world and the deeply practical, utility driven approach of online user experience design. UX Planning is a response to the demands of consumer’s rapidly evolving and increasingly complex, difficult to track buying journeys. UX Planning provides the thread that allows brands to connect all possible opportunities for contact with our audiences. Without this discipline, brands are at risk of going unnoticed, or becoming irrelevant. A terrifying thought for any brand.
Trendology – Mining, Interpreting & Utilizing Cultural TrendsNovember 18, 2015 from 9:00 AM to 1:00 PM
Hyper-parenting, The “Mindfulness” Movement and “New Storytelling” are all examples of emerging trends that are affecting consumer attitudes and behaviour today. Tapping into such cultural forces gives brands and their communication partners a new lens to more powerfully communicate and connect with consumers. As our society continues to evolve at an unprecedented rate, identifying and utilizing emerging cultural trends will become a critical skill for all communication practitioners.
September 24, 2015 at 6:00 PM!
First of its kind in the advertising world in Canada, So You Think You Want to be a Planner is a structured networking event aimed at anybody in the advertising and marketing communications world who is considering a career in planning.