The purpose of the APG Canada is to promote strategy as a leading discipline within marketing communication and to foster the next generation of planners. Education is a key element in achieving this goal. The APG Canada training program has been developed to provide best-in-class learning from the country’s preeminent planning professionals.

Our courses are designed for people who are interested in learning from senior planners’ expertise and our distinction is our ability to access and leverage the experience of Canada’s leading planners who teach and facilitate our workshops.

The APG Canada offers three types of courses/events: informal networking evenings, half-day/full-day workshops and comprehensive , 4-week courses. Prices vary accordingly.

Social & Networking Workshops Full Length Courses
Informal talk/discussion followed by an opportunity to network over drinks with current planners working in the industry.
Approximate Cost: $25 – 40
Half-day or full-day workshops focusing on a specific topic, e.g., Trends, UX Planning, etc. These are highly interactive and with emphasis on “doing” vs “listening”
Approximate Cost $160 – $450
4 x 3 hr. sessions over 4 weeks, covering a single topic in depth. The courses include assignments, required reading and class work. E.g., Advanced Brief Writing Skills
Approximate Cost: $600

Our workshops and full length courses are open to any industry professional or student, while APG members can use their unique code to receive an additional discount.


Why We Think What We Think – with Jon Leach

Thu, 19 October 2017, 6:30 PM – 8:30 PM EDT, BBDO Toronto

Planners and strategists need to bring insight to how and why people think the way they do. It’s a key craft skill in how they “make people want to buy”.

But a good planner should also have multiple perspectives on “why we think what we think” so they can bring fresh insight and creativity to each problem they face. Perhaps all planners should be on a never ending quest for wisdom about these fascinating things called humans.

In this session aimed at up and coming Planners award-winning UK Planning Director Jon Leach of Chime Communications will share not only his tool box of “why people think what they think” but also show a methodology of how you can create your own tools and frameworks.

Learn more…

Agile Strategy – October 17th and 18th, 9am – 5pm – Toronto

Are you expected to come up with smarter thinking, in less time? Our new two-day “Agile Strategist” interactive training course is going to show you how to do great planning but do it faster, more independently and in shifting, complex environments with a wider range of colleagues and clients.

Learn more…

More training in 2017/18 to be announced shortly.


UX EverywhereFebruary 24, 2016 from 9:00 AM to 4:00 PM!
User Experience Planning is one of the important developments in marketing right now. UX Planning blends the familiar “needs-based” approach from the mass communication world and the deeply practical, utility driven approach of online user experience design. UX Planning is a response to the demands of consumer’s rapidly evolving and increasingly complex, difficult to track buying journeys. UX Planning provides the thread that allows brands to connect all possible opportunities for contact with our audiences. Without this discipline, brands are at risk of going unnoticed, or becoming irrelevant. A terrifying thought for any brand.
Learn More…

Trendology – Mining, Interpreting & Utilizing Cultural TrendsNovember 18, 2015 from 9:00 AM to 1:00 PM

Hyper-parenting, The “Mindfulness” Movement and “New Storytelling” are all examples of emerging trends that are affecting consumer attitudes and behaviour today. Tapping into such cultural forces gives brands and their communication partners a new lens to more powerfully communicate and connect with consumers. As our society continues to evolve at an unprecedented rate, identifying and utilizing emerging cultural trends will become a critical skill for all communication practitioners.
So You Think You Want to be a PlannerSeptember 24, 2015 at 6:00 PM!
First of its kind in the advertising world in Canada, So You Think You Want to be a Planner is a structured networking event aimed at anybody in the advertising and marketing communications world who is considering a career in planning.
Learn more!