Inspired by global initiatives, like the APG from the UK or the Brazilian Grupo de Planejamento, the Account Planning Group of Canada has arrived to promote the strategic thinking as a leading discipline across our industry.

Being it by fostering the next generation of Strategists or educating the current one, by leveraging global knowledge or by sharing best practices, the APG Canada is a collective effort to grow our industry bigger and, most importantly, stronger.

Because we do believe that there’s no one better than ourselves to challenge our industry status quo and to inspire new ideas. No one better than us to promote those challenges. And we won’t settle for less!

Welcome aboard. This space is ours!