Opinion
5 Things We Learned About Building Better Relationships Between Strategists & Creatives
APG exists to inspire better thinking, champion the role of strategic planning and support the community of Canadian planners. Yes, much of our training and events are by strategists and for strategists – but we’ve always known that the strategic side of things is only one half of a great campaign and that a well-done…
Read MoreIs Data Killing Great Work?
By Sean Mathews, Strategy Leader with global experience. We hear a lot about data. It is both loved and hated. The APG Canada’s February 6 event “Is Data Killing Great Work?” – generously supported and hosted by Twitter Canada – sought to explore data’s role in developing effective and inspiring work. It was a full…
Read More‘Management Consultancies vs Ad Agencies: Who Will Win?’ Presented by APG Canada
By Kareen Sarhane, Senior Strategist at Huge The ongoing debate about who will win the battle for clients’ marketing dollars got rather heated (pun intended) at the most recent APG Canada event. Moderated by Matt Foulk, Principal Strategist at Jolly Good, and generously hosted by PwC Canada at their new Toronto Experience Center, the APG…
Read More“Urban Canada”: questioning our city-centric biases
By Jean-Claude M Kikongi, Strategic Planner, Grey Canada One only has to step outside of big cities – Toronto, Montreal, Vancouver, – to be re-acquainted with a reality we all very well know exists, but easily forget. What we often refer to as “the country”. A reality shaped by its geography, and its ensuing socio-demography.…
Read MoreMoving forward. Effectively.
by Nipun Goomer. Effectiveness, efficiency, measurement, impact of advertising on sales – these are the terms increasingly being discussed in client boardrooms today. But do these terms mean much to us agency folk beyond crafting that all-important award case study or the creative brief? How often do we truly interrogate the performance of our work…
Read MorePlanning Letters: Planning in a digital world
APG Canada is privileged to have many of the most recognized and respected planners in the country as members. In an effort to highlight the issues and opportunities we’re all working through, we began this series of “Open Letters”. We’d love you to weigh in here and tell us what you’re tackling. We’re always available…
Read MoreWhy won’t people do what we want them to?
Over the past week or two I’ve come across a couple of everyday systems and signals that don’t work, and I’ve been wondering why. I’ve got a couple of thoughts, but if you, dear reader, have a few thoughts of your own, please add them in the comment section below. I think they would contribute…
Read MoreDo Startups Need Strategists?
The latest Account Planning Group of Canada event, “Building the Startup Brand – What are the Implications for Strategists?” supported by Shopify, left everyone feeling a little needy. Tension rippled through the room. At the front, our panel of driven startup veterans, screaming for what they truly needed (and DIDN’T need) from agency strategists; in…
Read MoreWhy We Think What We Think
What really shapes the way we think? Is it our education, our family background, our ethnicity, our employer? Or is it more to do with our psychology, our biology… or something else? This was the big question that the inimitable Jon Leach, former Planning Director at celebrated UK agencies Chime Communications and Bell Pottinger sought…
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