APG Events Presents; Effectiveness: No More Excuses
With more data and measurement tools than ever before it should be easy to prove the effectiveness of our work. And yet planners face more hurdles than ever to do so, such as impatient clients demanding immediate results, decreasing influence over clients who actually own business strategy, getting distracted by short-term, digital fads and shrinking budgets.
• Digging into effectiveness: Hear a lively debate from our panelists about what effectiveness really means, how to measure it, how marketers have lost their way and crucially how you can get back to proving your work actually worked.
• This session will be a ‘call to arms’ for planners and strategists to put effectiveness back at the core of the strategic and creative work we do for our clients to ensure our future survival as a discipline but also as an industry.
• Hear from the communications effectiveness experts about why ROMI and bottom line results can no longer be an after-thought, and how planners must and can be the champions of marrying creativity with business building results.
• Be the first to hear about some exciting new APG training in the area of effectiveness
Mark Tomblin – Chief Strategy Officer, Juniper Park/TBWA (Moderator)
Michelle Lee – Head of Planning, Ogilvy
John Bradley – Advertising Effectiveness Consultant
Rob Assimakopoulos, – Senior Vice President, Chief Marketing Officer CIBC
Date & Time:
Tue, 6 March 2018
6:00 PM – 8:30 PM EST
219 Dufferin St
Toronto, ON M6K 3J1
Click here to buy tickets.
Click here to join the event’s Facebook group.