The Event

Our next APG event is an amazing panel discussion that will give us an honest perspective about what start-up leaders really need from advertising and advertising strategists to grow their businesses and build their brands, and use this learning to hone your strategic skills and approaches.

– Learn firsthand the trials and tribulations at Canada’s leading start-ups – what are the issues that keep their leaders up at night, and where strategy and advertising can/should add most value?

– What does the higher risk, higher pressure and faster paced nature of working at a start-up mean for communications? For agencies? What challenges and opportunities are there for advertising strategists?

– Hear examples where advertising strategists proved invaluable and what skills and approaches were involved.

Our distinguished panel includes:

Mike McDerment
Co-founder and CEO, Freshbooks


Rahul Raj

Former VP Marketing & Ecommerce, ecobee


Danielle Brown
CMO, Hubba

Andrew Peek
Serial Entrepreneur and Angel Investor

Moderated by Bill Mohri,
President of M Consulting, MaRS advisor, Angel Investor

The Details

Here’s what you need to know:

  • Thursday July 20th, 6-9pm.
  • Shopify HQ, 80 Spadina Avenue, 4th Floor, Toronto.
  • $40 for APG members (a savings of $10)
  • $50 for non-members.

Click here for tickets.


About Andrew Carty

Andrew Carty has written 12 post in this blog.

Cofounder and Partner, Strategy @ send+receive