MEET THE BOARD : Nikita Dighe
What first attracted you to Planning?
Applying my inherent curiosity about human behaviour, popular culture and a love of brands to help solve business problems
What Planning term/phrase is most over-used and misunderstood in your opinion?
Insight – if you’re not saying anything in a meaningful or uniquely reframed way, you’re not really saying anything at all.
What’s been the Planning moment you’re most proud about?
I feel the best is yet to come but I take immense pleasure every time I have someone say to me ‘I never thought about it like that’ – especially when it’s a client. As Planners I think one of our best strengths is offering perspective.
What advice do you have for people wanting to become a Planner
Hustle. It’s a difficult discipline to get into so act like you mean it- get your foot in doors, drink lots of coffee with people and ask a ton of questions and get good at articulating your own POVs on everything.