This Saturday, July 13th, 2013, Julian Cole hosted the 4th Planning Salon hangout discussion. This time the invited guest was Bud Caddell, SVP, Invention Director at Deutsch LA.

Bud talked about integrating Digital and Strategy, working with the right people, failures and risks and, the part that I loved the most, how to drive and implement innovation among the work culture (and all the pain involved on that!).

If you’re into strategy and digital, you should definitely check it below. If you’re not, what’s that you’re doing here again?

I’d totally recommend you to also watch the previous hangouts, with Rob Campbell, Heather LeFevre and Mark Polard.

About Roberto Faria

Roberto Faria has written 14 post in this blog.

Events Marketing Manager @ Influitive