Canada's strategic planning community

We exist to inspire and champion the Canadian strategy community.
This means we:

  • Promote Canadian style planning and its ability to tackle unique Canadian challenges and opportunities.
  • Support all Canadian strategists (existing and aspiring) so they can thrive in the Canadian ad industry.
  • Work to build a community of Canadian strategists that looks, feels and acts like Canada.
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Tickets for our 2023/24 APG Salary Survey Event are available now

The 2023/24 APG Salary Survey Results are finally in! So if you're wondering:

  • Are male strategists still making more than female strategists?
  • Is it your imagination, or is everyone going freelance?
  • And are you making what you should be making?

If you want the answers to all these questions and more, get a ticket to what's sure to be our most talked about event this year.